- Bet.Works helps power the Elite Sportsbook brand in Iowa and theScore in New Jersey.
- Jay Rood, the chief risk officer of Bet.Works, believes sports such as golf will take up more wagers in 2020.
- Their software could expand in many of the states that are looking to legalize sports betting in 2020.
LAS VEGAS – Jay Rood, the chief risk officer at Bet.Works, shared some interesting thoughts on the future of sports betting in America. Bet.Works is a sports betting software and technology provider that operates in several U.S. states including New Jersey and Iowa.
One of Bet.Works’ largest deals to date came as a partnership with Elite Sportsbook, which is the brand that three Iowa casinos use to supply online and mobile sports wagering.
Elite Sportsbook, along with other sports betting sites in Iowa, are expected to see plenty of action being put on the Iowa Hawkeyes (-125) on Friday. They are favored to beat the USC Trojans (+105).
However, Rood believes that other smaller niche sports will become a greater presence in the sports betting market in 2020.
“You will see the betting public start to explore all the other sports on the wagering menu,” said Rood to SBCAmericas. “Football, basketball and Major League Baseball was the draw but I think, for example, golf will be a sport that more and more people bet on. It offers a big bang for your buck and has a tremendous entertainment value as it lasts for four days, and has really good television coverage and good data and digital footprint.”
Bet.Works currently powers odds for golf as well as other major American sports.
The company plans to continue offering wagering opportunities for these events with their current clients and in the states they already operate in. But expansion could be on the horizon in 2020.
“We will be focusing on our current client base as they have multiple options for new jurisdictions. 2020 is shaping up to be a very active year, with theScore and Elite branded sports betting operations looking towards new states,” said Rood.
There are currently 20 states that have legalized sports betting and more are expected to do the same in 2020. Possible destinations for theScore and for the Elite brand could include Kentucky, Missouri, Ohio, and Massachusetts to name a few. All of these states have filed sports betting bills in anticipation of 2020.
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News tags: Betworks | Elite Sportsbook | Iowa | Iowa Hawkeyes | Jay Rood | theScore | USC Trojans
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.
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