Lord of the Rings

  • The Lord of the Rings: The Rings of Power premiers on Thursday night, with online sportsbooks providing odds on the series’ viewership.
  • Betting on the over for 1.84 billion minutes streamed week one with +155 odds may be a strong bet given the size of the Lord of the Rings fanbase.
  • Long-term viewership of The Rings of Power is sure to struggle due to football season and a worse release time, making the under 6 billion minutes streams the best bet.

LOS ANGELES – Tolkienites will surely know that Amazon Prime Video is set to release its eight-part series The Lord of the Rings: The Rings of Power on Thursday at 9 p.m. EST/6 p.m. PDT. What they might not know is they can place wagers on various aspects of the show.

Current Bovada odds on The Lord of the Rings: The Rings of Power are limited to viewing Minutes at this point.

Total Viewing Minutes in The First 6 Weeks Of “The Rings of Power”

  • Over 6 Billion Minutes -120
  • Under 6 Billion Minutes -120

Total Viewing Minutes In The First Week Of “The Rings of Power”

  • Over 1.84 Billion Minutes +155
  • Under 1.84 Billion Minutes -220

The Rings of Power is a prequel to all three wildly popular The Lord of the Rings movies that were released between 2001 and 2003. The movies were so popular that the final iteration, The Lord of the Rings: The Return of the King, rated out as IMBD’s fifth most popular movie ever.

That popularity means there is clearly a huge collection of avid fans that will tune in.

An interesting entertainment betting trend to monitor for those betting on The Rings of Power will be the sustainability of the presumed opening week success.

Betting on Short Term Viewership for The Rings of Power

Betting on the over for 1.84 billion views with +155 sports betting odds during the first week may be a strong bet based on the size of the Lord of the Rings fandom, but even the release schedule indicates why The Rings of Power may struggle to clear 6 billion views over six weeks. That reason is the NFL season.

Amazon recently signed a contract to be the home of 15 Thursday Night Football (TNF) games this season. Those Amazon-exclusive options begin on September 15th and do not stop until December 29th.

Prime Video did not secure the rights to the Week One contest for the TNF, but they are clearly aware of how popular the NFL is and how much viewership it commands. Because of the NFL’s place at the top of all viewership hierarchy, Amazon changed the release schedule of The Lord of the Rings: The Rings of Power to accommodate it.

The first week of The Ring of Power is available Thursday night because the NFL season will not have started. From week two on, Amazon Prime Video does not release the series until 12 a.m. EDT on Fridays/ 9 p.m. PDT on Thursdays.

Losing that prime-time release spot to the NFL means that the series may see an enormous audience for the first week, maybe even to clear 1.84 billion minutes of streaming time, but that the best bet overall may be on the under 6 billion minutes streamed through six weeks.

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