Caitlin Clark Skyrockets Iowa’s Sports Betting Handle In March

by | Apr 10, 2024 1:12 pm | Revenue | 0 comments

Caitlin Clark Skyrockets Iowa’s Sports Betting Handle In March

Caitlin Clark

  • Caitlin Clark and the success of the Iowa Hawkeyes women’s basketball team can be credited with the 17% jump in Iowa’s March sports betting handle.
  • Iowa’s sports betting handle in March 2024 was $40 million higher than the previous year.
  • More than $272 million were wagered in Iowa for March, the sixth-highest handle in state history.

DES MOINES, Iowa – The Caitlin Clark effect is real based on Iowa’s sports betting revenue reports from March. The Iowa Racing and Gaming Commission reported a 17.1% increase in legal sports betting handle for March compared to last year.

The Iowa Hawkeyes women’s basketball team made a second-consecutive Final Four run in this year’s March Madness Tournament, and Iowa bettors took full advantage. Statistics from legal college basketball sportsbooks in Iowa show a total of $272.37 million was bet in the month of March.

It’s unknown how much of the state’s fifth-highest ever handle was ben on college basketball since Iowa doesn’t disclose handle by sport. However, with Clark breaking the NCAA scoring record and Iowa making the National Championship, it’s assumed that basketball made up a large portion of the Iowa sports betting numbers in March.

Iowa Sports Betting Handle, Revenue By Sportsbook

Clark and the Hawkeye’s success hurt state sportsbooks, as FanDuel registered a sub-10% win rate (7.6%) for a second-consecutive month in March. DraftKings’ hold percentage was even lower at 6.7%, but the sportsbook had their second-biggest month in Iowa with a $98.8 million handle.

Iowa’s Elite Eight matchup with the LSU Tigers headlined their Final Four run, becoming the most-bet college basketball game of all time. This game helped FanDuel surpass the $1.5 billion handle all-time in Iowa with roughly $67.7 million bet at FanDuel in March.

Caesars ($30.4M), BetMGM (17.9M), and ESPN BET ($10.7M) rounded out the top five for March handle. More details of Iowa’s sports wagering revenue report also showed that retail sportsbooks had a positive month after getting hit hard in February from the Kansas City Chiefs’ Super Bowl win.

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