- Century Casinos has announced an official partnership with Tipico to launch its sports betting offering in Colorado.
- This is a 10-year agreement with a one-time market access fee to be paid upon signing the contract.
- This is Century Casinos’ third sports betting operator partner in Colorado.
COLORADO SPRINGS, Colo. – Century Casinos has partnered with another soon to be Colorado sports betting offering with a new 10-year agreement with Tipico.
The partnership will see Tipico be the third online sportsbook to enter Colorado through a deal with Century Casinos. The other two online sports betting companies include Circa Sports and bet365.
Century Casinos has already curated its master license through a subsidiary which allows the company to expand its Colorado sports gambling offering. Tipico is in the application phase and will await approval by the state in order to operate.
Century Casinos Expand
Colorado sports betting has been a major success, and Century Casinos plans to continue to capitalize on the growing market.
This will be Tipico’s first foray into the Colorado sports betting market. Both Century Casinos and Tipico have expressed their growing excitement for the multi-year partnership.
“Tipico is thrilled to partner with Century Casinos, a highly respected name in North American casino entertainment, to bring our fully mobile sports betting experience to Colorado and introduce sports fans throughout the state to our brand and proprietary technology” said Adrian Vella, Managing Director, US Business, Tipico.
For the launch, in addition to the one-time market access fee, Tipico will pay an annual revenue guarantee and percentage shares of the net gaming revenue. This is standard practice for this form of a deal.
Century Casinos will be the hub for the Tipico sports betting product, and Colorado residents will make their betting accounts through the popular sports betting provider.
“We are very excited to be partnering with Tipico Sportsbook, one of the top sports betting companies in the world, and we look forward to a long and prosperous relationship’” said Erwin Haitzmann and Peter Hoetzinger, Co-Chief Executive Officers of Century Casinos. “The Colorado Division of Gaming has done an excellent job launching Sports Betting and we believe Colorado will be an ideal market for Tipico as they continue their expansion and growth in the United States.”
The official launch date or target launch window has not been announced as of yet. The online sports betting operation will further expand the legal sports betting market in Colorado.
Colorado continues to show why it is one of the major hubs for sports betting in the country.
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News tags: Adrian Vella | Century Casinos | Colorado | Colorado sports betting | Erwin Haitzmann | Peter Hoetzinger | Tipico
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.