DraftKings Thirsty For More Partnerships, This Time With Pepsi

• The partnership between the two companies creates the Pepsi Live Prediction Challenge, a free-to-play prediction game.
• Players compete each week for a share in prize money and a chance to go to Super Bowl 54 in Miami.
• The free-to-play game is available to those 18 years or older in every US state.

TALLAHASSEE, Fla. – The deals don’t seem to stop for DraftKings. In it’s latest marketing tactic, DraftKings has partnered with Pepsi to create the Pepsi Live Prediction Challenge.

The Pepsi Challenge is a free-to-play predictive platform that allows fans to guess outcomes of in-game performances for NFL players each Sunday.

By visiting the DraftKings Sportsbook app or website, you’ll find eight multiple-choice questions that are shaped similarly to player prop bets. For example, one question this week asks fans “How many passing touchdowns will Jameis Winston record in Week 5 against the New Orleans Saints?”

Contestants then have to make their choice of under, over, or exactly two passing touchdowns. Those at the top of the leader boards at the end of the contest will be able to claim their share of $5,000 in prize money and a chance to win a trip to Super Bowl 54.

The partnership between the two companies comes only a few days after DraftKings was named the official daily fantasy sports partner of the NFL.

“The Pepsi brand and it’s longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Chief Business Officer at DraftKings, Ezra Kucharz.

What is most enticing about the Pepsi Live Prediction Challenge is the fact that anyone in the U.S. can participate as long as they are 18 years old or older. This is the case whether or not the state you live in has signed legal sports betting into law.

Free-to-play prediction games are increasing in popularity as sports bettors are waiting for legal sportsbooks to come to their area. NFL teams have noticed which is why the Los Angeles Rams released their own Pick’em app earlier this year despite California not having passed a sports betting bill.

With DraftKings collecting information from potential sports bettors nationwide now, it will only aid them to push real-money sports betting once they are able to do so in each state that eventually allows the activity.

News tags: DraftKings | Ezra Kucharz | Jameis Winston | Los Angeles Rams | Pepsi | Super Bowl 54