FansUnite Taking Steps To Entering U.S. Sports Betting Market

• FansUnite will work with Ifrah Law to acquire a license to operate in New Jersey by the end of 2021.
• New Jersey had the highest sports betting handle in the US at $10.6 billion in 2020.
• FansUnite recently partnered with OneComply to assist the company with entering the US sports betting market.

ATLANTIC CITY, N.J. – Just weeks after partnering with OneComply, FansUnite has once again made another major move by hiring US gaming law firm Ifrah Law to assist the company as it looks to infiltrate the burgeoning US sports betting market.

FansUnite Entertainment is a Canadian based online sports betting platform. Sports betting could be legalized in Canada by the end of 2021, but this hasn’t stopped FansUnite from eyeing a major role in the US market.

Ifrah Law will work closely with both FansUnite and OneComply to grow the company’s presence in the United States starting with acquiring licensing to operate sports betting in New Jersey according to the press release.

“We’re excited to onboard FansUnite at Ifrah Law to help guide their licensing strategy in the U.S. market,” said Jeff Ifrah, Founding Member, Ifrah Law. “We’ve been following FansUnite’s recent growth and we look forward to working with their team to expand their footprint into the U.S. market.”

For FansUnite, starting in New Jersey which is one of the biggest sports betting markets in the country is one way to ensure growth in the overall United States gambling industry.

“Jeff and his team are a great addition to the global legal team that we have assembled to oversee the delivery of FansUnite’s offerings,” said Scott Burton, CEO of FansUnite. “With a long-standing career as a prominent attorney in gaming law, Jeff will accelerate our expansion into the highly complex U.S. betting and iGaming market.”

After seeing how FansUnite’s journey to acquire a license in New Jersey goes, expect for the company to continue its aggressive push and enter some of the top gambling markets across the US.

For legal sports bettors, this could mean yet another sports betting operator is coming to the United States with no intentions of leaving.

News tags: Canada | FansUnite | Ifrah Law | Indiana | Jeff Ifrah | Nevada | New Jersey | OneComply | Scott Burton | United States