New Hampshire Launches First Retail Sportsbook With DraftKings

The first retail sportsbook in New Hampshire has launched at The Brook by way of DraftKings in Seabrook, N.H.

New Hampshire now has its first official land-based sportsbook with the DraftKings Sportsbook at The Brook opening to the public.
A proper ribbon-cutting ceremony will take place for the sports betting venue sometime in September.
Since December 2019, mobile sports betting in the Granite State has made over $65 million.

SEABROOK, N.H. – With the help of DraftKings, the first retail sportsbook in New Hampshire has officially launched. The sports betting venue is located at The Brook in the town of Seabrook.

With the Coronavirus pandemic still being a part of the daily lives of Americans and people all over the globe, the Brook will be abiding by strict health code guidelines to keep sports bettors and staff personnel safe.

The plan to provide a safe environment for patrons includes hand sanitizer stations, masks worn by both customers and employees, ample space between areas to keep with social distancing restrictions, and daily thorough cleanings of the sports betting site, including being closed Mondays and Tuesday for cleaning purposes.

While this may seem like a lot to undertake when opening a new business, The Brook decided that there was no better time than the present as major sports have made their way back to fans and with that comes wagers that are now readily available to be taken at their facility.

“With major sports resuming in recent weeks, I am extremely pleased The Brook is opening its new retail sportsbook,” said Governor Chris Sununu. “This retail sportsbook represents the next evolution for the New Hampshire Lottery and DraftKings, which have already established New Hampshire as the go-to destination for sports betting in the Northeast. Along with placing bets online and with their mobile devices, sports fans now have an exciting new retail location where they can place bets on their favorite teams and experience this new way to win.”

The Landscape Of The DraftKings Sportsbook At The Brook

The DraftKings Sportsbook at The Brook is nothing if not a luxury experience for sports bettors to enjoy.

The first sportsbook in New Hampshire boasts stadium seating, three movie sized screens for sporting events, hundreds of televisions throughout the space, and even couches and recliners to make customers that much more comfortable.

Self-service betting kiosks are where gamblers can go and place their wagers. A number of sports will be available to bet on having everything from the NBA games currently taking place to horse racing by way of simulcast.

No land-based locations in the Granite State opened prior to the Brook but mobile sports betting was available.

To get a location up and running, the New Hampshire Lottery worked with The Brook and DraftKings to ensure that the first retail sportsbook in New Hampshire was not only safe but a state-of-the-art establishment to be enjoyed by gamblers.

During the time when everything was shut down due to the outbreak of COVID-19, the three companies came together to create what New Hampshire residents now have available to them today.

“DraftKings is a customer-first company that looks at the many ways fans engage with sports,” said Ezra Kucharz, Chief Business Officer, DraftKings. “Our valued collaboration with The Brook and the New Hampshire Lottery will bring an immersive and entertaining in-person sports betting experience to fans in New Hampshire.”

Retail Sports Betting Has Made It’s Way To New Hampshire

New Hampshire legalized sports betting in July of 2019. Over a year later, their first retail location is now open.

Mobile sportsbooks have been available to gamblers of the Granite State and have since acquired over 42,000 users through the New Hampshire Lottery and their DraftKings mobile application.

“We are proud to collaborate with the New Hampshire Lottery and DraftKings to open New Hampshire’s first retail sportsbook in a venue we know will live up to our motto: Live Free & Play,” said Andre Carrier, CEO, The Brook. “We built The Stadium at The Brook to be the best place to watch sports anywhere in New England. Unless you’re at the game, we feel that there’s no better place. Our new sportsbook will offer sports fans throughout the region a state-of-the-art, dynamic betting experience.”

With the addition of the DraftKings Sportsbook at The Brook, the state hopes to attract even more sports bettors to participate in the pastime. And with major sports back on the radar, the odds of New Hampshire’s legal sports betting industry growing in popularity are good enough for any gambler to take that bet.

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Christina Monroe

Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.