FOX Bet, Hires Former Disney+ Exec To Lead Marketing Efforts

Andrew Schneider is going to become the next FOX Bet chief marketing officer.
Schneider used to work for Disney and help promote the Disney+ and ESPN+ platforms.

MOUNT POCONO, Pa. – Former Disney executive, Andrew Schneider, is set to become the next chief marketing officer for FOX Bet.

Getting someone with the experience that Schneider has will help FOX Bet to be more competitive with other major legal sports betting brands. FOX Bet currently operates in Pennsylvania and New Jersey.

Although they do well in these states, revenue reports show that FOX Bet is often outpaced by brands such as FanDuel or DraftKings. But that could change with Schneider joining the team.

What Schneider Brings To The Table

Schneider helped the successful rollout of many Disney initiatives. Famous services such as ESPN+ and Disney+ partially owe their success to Schneider’s efforts. FOX Bet is hoping that Schneider can use his skills to help further promote the FOX Bet brand.

At least, Schneider seems motivated by the opportunity.

“As sports betting takes off, the Fox Bet brand is in a unique position to succeed in an industry that is evolving every day in the United States,” said Schneider. “I am incredibly motivated by this opportunity. Together with Robin and my new colleagues at Fox Bet, I’m excited to take our vision and set the bar for sports gaming in the U.S.”

What The Future Could Bring

FOX Bet has done relatively well in the two states they have operated in. But, expanding to other states is key for the company’s brand to grow. Sports betting in Colorado has just launched, even though the COVID-19 (coronavirus) pandemic is currently ongoing.

FOX Bet currently has its eyes set on opening in the state of Colorado. Adding Schneider to the team will allow them to promote their brand more so than ever in that state and beyond. FOX Bet could potentially be very successful in Colorado thanks to Schneider’s assistance.

It is also possible that FOX Bet will set their eyes to new states if the opportunity presents itself.

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Daniel Borjas

Daniel is a writer that enjoys writing to inform readers. When Daniel was writing for The Borgen Project, he liked informing the world about victories in global poverty issues. Daniel is also an avid horse racing fan who has been going to the track with his father for over a decade betting the ponies. When he is not writing about sports betting or at the track, Daniel loves playing video games and watching sports in his spare time.