IGT PlaySports Further Localizes US Sports Betting Platform

PlaySports sports betting technology has just gotten better with the addition of a “Trading Team” that will be on-call 24/7 to meet customers’ needs for fluctuations in the market.
The team will come up with local exclusive sports wagers for members of the online sportsbook platform in the 14 states where they operate.

LAS VEGAS – London-based gaming firm International Game Technology (IGT), has expanded their PlaySports platform technology for US players by creating a “Trading Team” within their Las Vegas office.

This new aspect of their B2B sportsbook product will allow sports bettors in the 14 states that offer PlaySports a more tailored experience when accessing the application to wager on various match ups.

What Will The IGT Trading Team Do?

IGT’s PlaySports technology can be found in Arkansas, Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, and West Virginia through 40 different outlets nationwide.

The purpose of the IGT Trading Team first and foremost is to help the company toward its goal of becoming a top competitor in the sports betting industry and a mainstay presence in the United States.

In order to do so, their product needs to match their goals for the future which is where the Trading Team comes in.

It is the job of the team to customize odds based on local prices. They will be available 24 hours a day, seven days a week to come up with the best odds and prices for multiple wagers in each state the company does business.

This will include live in-game bets among other wagers. The team has to continuously change with the flow of the games and the industry to ensure the most up to date and optimized experience with their mobile betting platform.

Users will have a number of promotional betting choices exclusive to their local market available to them. IGT has also given the team the duty of being on-call to customers needing expert advice about the sportsbook and its operations.

Dozens of wagering combinations and parlays as well as gambling strategies will be drawn up by content managers of the team for players to use when betting on sporting events.

“The flexibility and reliability of the IGT PlaySports platform has long been one of its greatest attributes, and adding services such as those provided by our Trading Team completes the solution. Now, retail and online sportsbooks, from the smallest to the largest, in any sports betting-legal state in the U.S., can confidently take advantage of a fully integrated, truly world-class trading service that is built on the leading betting technology and backed by IGT, the most trusted name in gaming,” said Enrico Drago, IGT PlayDigital Senior Vice President.

An Optimal Sports Betting Experience With PlaySports

With this latest addition to the IGT PlaySports platform, the company could very well meet new heights and expand their fanbase in the states where they are operational.

The Trading Team will give members of the sportsbook an overall better experience which is what the business was looking to do to compete with industry leaders like FanDuel and DraftKings in the legal sports betting market of the U.S.

If the Trading Team can provide all that they are required to, PlaySports could very well be in line to become as big as their competitors among American sports bettors.

“IGT’s in-house, U.S.-based Trading Team enhances the appeal of the entire PlaySports offering and enables us to deliver an ‘all-in-one’ solution for operators seeking a single sports betting service provider,” said Drago. “IGT PlaySports’ pure B2B focus, the Trading Team’s in-depth knowledge of regional and local betting preferences and trends, and the Company’s favorable regulatory standings in tribal and state-governed jurisdictions across the U.S. continue to create opportunities for our customers and drive our nationwide sports betting leadership.”

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Christina Monroe

Christina has been writing for as long as she can remember and does dedicated research on the newly regulated sports betting market. She comes from a family of sports lovers that engage in friendly bets from time to time. During the winter months, you can find Christina baking cookies and beating the entire staff at Mario Kart…the N64 version of course.