IMG ARENA Partners With Rush Street For UFC Event Centre

• Rush Street Interactive and IMG ARENA have partnered to debut UFC Event Centre just in time for UFC 254.
• The new sports betting product will be used for the Khabib Nurmagomedov vs. Justin Gaethje fight.
• The UFC Event Centre will be available on both BetRivers and PlaySugarHouse.

CHICAGO – Two major players in the sports betting market have joined forces as IMG ARENA and Rush Street Interactive partner to debut UFC Event Centre.

The UFC Event Centre will launch coinciding with the Khabib Nurmagomedov vs. Justin Gaethje fight at UFC 254.

The product will be available at BetRivers and PlaySugarHouse apps and online websites. This is the first sports betting product created specifically for a major sports league.

UFC Event Centre

The UFC Event Centre will utilize UFC data directly from the league to create the optimal UFC betting experience. The new product will roll out to all patrons this weekend during the big UFC 254: Khabib versus Gaethje bout.

One of the key features the UFC Event Centre is touting is the fastpath data points system for UFC events.

With the new technology, during the fight data information will be delivered to patrons in less than two seconds. This will revolutionize live in-fight betting for all UFC fights moving forward.

“Rush Street Interactive continues to focus on enhancing the betting experience of our customers. The UFC Event Centre is the next generation of fan engagement,” said Richard Schwartz, President of Rush Street Interactive.” The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. We strongly believe this ground-breaking product will bring greater entertainment-value to our players’ betting experience.”

The product will push forth the official league data with live betting data points for all knockdowns, takedown attempts, takedowns landed, and submissions. There will also be over 50 positional and striking statistics available throughout the event.

There will be a new fully reimagined mobile design for the mobile betting apps, including a new 3D visualization for live UFC action including live-in-round betting for every UFC fight moving forward. The goal of the new product is to further immerse fans in fights.

The companies chose the perfect event to launch their new product as the Khabib and Gaethja has garnered a lot of action via legal sports betting sites. Khabib is coming in as the -320 favorite to be the undisputed lightweight champion.

News tags: BetRivers | IMG Arena | Justin Gaethje | Khabib Nurmagomedov | PlaySugarHouse | Rush Street Interactive | UFC | UFC 254 | UFC Event Centre