Indianapolis Colts Sign Sports Betting Deal With William Hill

• William Hill sportsbook and Caesars Entertainment have signed their first NFL team sponsorship with the Indianapolis Colts.
• This makes William Hill the official sports betting partner of the Indianapolis Colts.
• The partnership is highlighted by a new integrated way to wager on the Colts at William Hill sportsbook and Caesars Entertainment.

INDIANAPOLIS – The Indianapolis Colts have officially made the William Hill sportsbook and Caesars Entertainment the official sports betting partner of the team.

This is William Hill and Caesars Entertainment’s first NFL team sponsorship together. The deal will persist throughout the remaining NFL season as well as seasons moving forward.

The deal creates a new integrated way for fans to engage in betting on the Colts at William Hill’s sportsbooks.

Indianapolis Colts Betting Amplified

Indiana bettors now have a new way to take action on the Colts thanks to this new partnership with Caesars Entertainment and William Hill.

Sports bettors will be able to engage with the team in new ways that highlight team stats, analytics, and integrated live in-game betting that further enhances the sports betting experience.

“In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners, and community is one of our top priorities,” said Roger VanDerSnick, Colts Chief Sales & Marketing Officer. “This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.”

The partnership will offer a free-to-play Pick 6 Predictor game that will be available on the Indianapolis Colts official mobile app. This is powered by Caesars Rewards.

The Pick 6 Predictor will generate several questions that sports bettors and Colts fans will have to answer, predicting the outcome of events during the games.

Fans who predict properly will win several weekly prizes and can enter to win a free Las Vegas trip to a Caesars Entertainment property.

“Our company has deep roots in Indiana,” said Chris Holdren, Co-President of Sports and Online Gaming for Caesars Entertainment. “This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”

Sports bettors will be able to get their hands on the new Pick 6 Predictor as well as new integrated sports betting offerings once the regulatory approval has been granted.

Caesars sports betting mobile app, Caesars Sportsbook by William Hill, in Indiana will be the first to integrate the Colts media and marketing aspects.

This is a major win for the William Hill and Caesars Entertainment partnership moving forward. This is also a further example of the NFL’s embracement of legal sports betting.

News tags: Caesars Entertainment | Chris Holdren | Indiana | Indianapolis | Indianapolis Colts | Roger VanDerSnick | William Hill