LSU-Iowa Becomes Most Bet Women’s Basketball Game Ever

Monday night’s Elite Eight game between the LSU Tigers and the Iowa Hawkeyes received the most bets ever for a women’s college basketball game.
More than 12.3 million viewers tuned in for the spectacle, marking ESPN’s most-watched college basketball game ever across both men’s and women’s basketball.
The game had more viewers than every 2023 MLB World Series game, four of five NBA Finals games, and even the final round of the 2023 Masters.

ALBANY, N.Y. – Monday was the biggest night in women’s college basketball history in terms of viewership and betting numbers. The Elite Eight matchup between the LSU Tigers and Iowa Hawkeyes became the most-bet women’s college basketball game ever across multiple sportsbooks, while also becoming the most-watched college basketball game ever across ESPN platforms.

The 2023 National Championship rematch drew in massive legal sports betting attention, with representatives of DraftKings, bet365, and BetMGM naming it the most-bet women’s college basketball game ever at their sportsbooks. Incredibly enough, the betting market for LSU-Iowa surpassed five of six NBA games, all 14 MLB games, and the eight NHL games played on the same night.

“LSU-Iowa was the most bet women’s basketball game ever, and UConn-USC was top 3. It was a special night for the game and for the sportsbook as we saw record handles in both pregame and live in-play action.”

– Seamus Magee, Trading Manager, #BetMGM pic.twitter.com/n1D3wBVGvL

— John Ewing (@johnewing) April 2, 2024

Betting Numbers And Viewership Demands More Attention For Women’s Basketball

With that, the Women’s Final Four is just two days away and sportsbooks lack Women’s odds with only 30 different bet types available. This may sound like plenty, but both men’s Final Four games have over 150 different March Madness betting options with their games starting on Saturday.

Expect more incredible betting numbers and viewership statistics when the game’s biggest star Caitlin Clark, squares off with Paige Bueckers and the UConn Huskies. Clark’s stance as the NCAA Division 1 all-time scoring leader makes Iowa a popular bet at legal college basketball sportsbooks on Iowa to cover the 2.5-point spread.

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Zachary Kelley

Zach graduated from Florida State University with a degree in Writing, Editing, and Media. Zach is interested in the legalization aspect of sports betting and enjoys participating in DFS. He has a passion for sports writing and most enjoys writing about football and baseball both professional and collegiate.