- Darts betting action set a new record with the PDC World Darts Championship Final becoming the most bet-on darts event in Kambi’s history.
- Luke ‘The Nuke’ Littler helped boost the action, becoming the youngest player (16) to appear in the PDC final event.
- Viewership on the darts event topped almost 3.8 million more than double Sky Sports’ previous non-football peak audience record of 1.6 million.
LONDON – Luke ‘The Nuke’ Littler has become a god-send from legal sports betting sites across America.
Darts action often falls in the “other” category on legal sports betting breakdowns by sport, comprising of a few percentage points. But it is setting records, as Kambi reported a 45% increase over last year’s PDC darts final thanks to the 16-year-old.
Last night’s PDC World Darts Championship final was a huge sporting event drawing eyes from all over the globe, with the match between ‘Cool Hand Luke’ Humphries and Luke ‘The Nuke’ Littler becoming the most bet-on darts event in Kambi’s history. https://t.co/4n5pkMLbDh
— Kambi (@KambiSports) January 4, 2024
The reason for the heavy darts betting action stems from the final that brought in 3.7 million viewers on Sky Sports. Setting a record as the highest-ever non-football peak audience for Sky Sports, local media coverage helped crush the previous record set in 2016.
Year | Event | Viewership |
---|---|---|
2016 | PDC World Darts Championship Final | 1.65 million |
2024 | PDC World Darts Championship Final | 3.7 million |
Fans weren’t lucky enough to see The Nuke become the youngest darts world champion. But, they did see the stage open up as Littler became the youngest to appear in the World Darts Championship Final before losing 7-4 to Luke Humphries.
Still, the love is so strong and reports say ITV in the UK is to reboot an 80s darts gameshow, Bullseye.
How To Bet On Luke Littler
With a position in the Premier League in place, the next times to bet on Luke Littler are at two World Series two-day events later in January.
- Bahrain International Circuit, January 18, 19
- Maaspoort Den Bosch, January 26, 27
Not only will legal sportsbooks in the US like Bovada offer bets on The Nuke for each match, but they may even offer futures bets on every darts tournament that Littler plays in. With their “whatsyawager” feature as well, one can request odds on any prop bet for Luke The Nuke too.
With no much notoriety at this point, don’t be surprised to see it pop up elsewhere too. Littler now holds two of the top five most bet on darts events in Kambi’s history, proving the market to be in place already.
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News tags: Bullseye | Darts | Darts Premier League | ITV | Luke Humphries | Luke Littler | Luke the Nuke | PDC | Sky Sports | World Darts Championship
After spending time scouting college basketball for Florida State University under Leonard Hamilton and the University of Alabama under Anthony Grant, Michael started writing focused on NBA content. A graduate of both schools, he now covers legal sports betting bills, sports betting revenue data, tennis betting odds, and sportsbook reviews. Michael likes to play basketball, hike, and kayak when not glued to the TV watching midlevel tennis matches.