NFLPA Strikes Partnership With MKF and OneTeam Partners

• The NFLPA, OneTeam Partners, and Monkey Knife Fight have signed a long-term and multifaceted deal.
• The deal will have increased players’ involvement from the NFLPA’s professional athletes with the two companies.
• This partnership will enhance the already unique fan experience that the gaming platform gives sports fans.

NEW YORK – The NFL Players Association (NFLPA), sports company OneTeam Partners, and third-largest US daily fantasy sports gaming platform Monkey Knife Fight have announced an exclusive multi-year deal.

The NFLPA and OneTeam, whose goal is to use the power of world-class athletes to provide access to athlete rights and drive business, have become the strategic owners of Monkey Knife Fight.

The partnership is multifaceted and will allow for significant player involvement, joint marketing commitment, and a long-term licensing agreement.

“With this deal we have taken another large step to solidifying the role of players being collectively involved in businesses that partner with their sport,” said DeMaurice Smith, NFLPA Executive Director and Board Member. “Monkey Knife Fight is an innovative daily fantasy provider that already has partnerships with some NFL teams and we are thrilled with the opportunity to build onto that platform for fans across sports.”

Monkey Knife Fight now is the official daily fantasy sports licensee of the NFLPA which represents all professional football players in the NFL and protects their rights as players.

With this relationship, the NFLPA will allow the fast growing legal sports betting platform, Money Knife Fight, and OneTeam to connect with the professional athletes on a higher level than ever before.

“This is the perfect timing for this partnership. Professional athletes have historically been underleveraged by DFS companies despite athletes being the predicate for these games’ existence,” said Ahmad Nassar, CEO of OneTeam Partners. “In Monkey Knife Fight, we’ve found a partner that is unique in what it offers to fans and also understands the immense influence and value that athletes can deliver, especially as a challenger brand competing with industry incumbents.”

This deal comes halfway through the 2020 NFL season and all those involved are excited to bring their player’s elements to the fan experience created by the two companies.

News tags: Ahmad Nassar | DeMaurice Smith | Monkey Knife Fight | NFL | NFLPA | OneTeam Partner