- Unibet will receive branding privileges with the New Jersey Devils.
- Unibet’s online sportsbook went live within the last two weeks.
- Sports betting has been active in New Jersey for over a year now.
NEWARK, N.J. – Unibet and the New Jersey Devils have agreed to enter a multi-year partnership together.
Unibet will receive a good number of benefits from this partnership. The main one that they will receive is promotion privileges. Unibet is now allowed to increase their advertisements at the Prudential Center. The New Jersey Devils will also advertise Unibet online as well. This could include their team website or social media.
There are also opportunities for customer engagement as well. Unibet will receive accommodations for users of their online sportsbook. The details of the accommodations are currently unknown. The partnership is good for fans of the Devils as well.
“New Jersey Devils fans are some of the most passionate and educated hockey fans in the world. The sportsbook app developed by Unibet offers dedicated Devils fans a really special, new way to engage with the game they love,” said New Jersey Devils legend and Executive Vice President of Business Development, Martin Brodeur.
Brodeur will receive a special role in this new partnership as well. Brodeur is now an official brand ambassador for Unibet. This will increase his presence to Devils fans and help promote Unibet as well.
Unibet entered the New Jersey sports betting market in June of 2019. Within the last two weeks, the company launched its online sportsbook. Thanks to this new partnership, Unibet is committing itself to stay in New Jersey for years to come.
New Jersey is not the end for Unibet. Legal sports betting has spread in many states and Unibet wants a piece of the action. Unibet is planning to head towards Pennsylvania next. The company will likely try to make partnership deals in Pennsylvania, just as they did in New Jersey.
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News tags: Martin Brodeur | New Jersey | New Jersey Devils | Pennsylvania | Unibet
– In his career, Hasan has worked both local and state government positions—including the Attorney General’s Office in Florida. On top of being familiar with the legislative process, he has also been researching and writing on the legality of sports betting across the US. Outside of work you’ll most likely find him producing or playing music, playing sports, or working on creative writing projects. You’ll also catch him at Doak Campbell Stadium cheering on the Noles.
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