- DraftKings and the Philadelphia Eagles have signed a multi-year deal that makes DraftKings an official daily fantasy and sports betting partner of the team.
- The sports betting company will have naming rights and branding visibility in the stadium and on the team’s digital platforms.
- There is a new predictive free-to-play game available for Eagles fans presented by DraftKings called Eagles Stat Showdown.
PHILADELPHIA – The Philadelphia Eagles and DraftKings announced on Thursday that the two have signed an agreement making DraftKings the official sports betting and daily fantasy partner of the Philadelphia Eagles.
The company will now own the exclusive name rights to the field club at Lincoln Financial Field as terms of the multi-year deal. The Premium lounge will now be called “The DraftKings Field Club” and will open for ticketed guests once fans are allowed back inside the stadium.
The DraftKings Field Club will provide hospitality arrangements in the private club space, exclusive game days access featuring an on-field viewing area in the north end zone, a true VIP sports experience, and additional benefits.
“Philadelphia is home to some of the most passionate football fans, and we could not be more excited to join forces with the Eagles,” said Ezra Kucharz, Chief Business Officer, DraftKings. “Be it fans at home, on the DraftKings mobile app, or inside Lincoln Financial Field, we look forward to introducing Eagles fans and DraftKings customers alike to an all-encompassing DraftKings experience.”
On top of the naming rights, DraftKings also will have its branding integrated on numerous Eagles digital assets and social media channels, including signage at Lincoln Financial Field, videoboards, practice live streams, and in-game branding.
Eagles-affiliated broadcasts will now have a strong DraftKings branding along with the legal sports betting company having sponsorship activations including the annual NFL Draft Party for the Eagles.
“Our partnership with DraftKings presents many new and exciting opportunities that will help drive the fan experience at Lincoln Financial Field to the next level,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. “DraftKings has established itself as an emerging leader in the sports and entertainment space with an already strong presence in Philadelphia. We look forward to a successful future with DraftKings and showcasing the value of our shared vision in fun and engaging ways for our fans.”
Eagles fans are now given a new free-to-play game called Eagles Stat Showdown that will be presented by DraftKings. The game is somewhat similar to other PA sports betting apps. It offers an opportunity to win weekly prizes throughout the season from making predictions on team and players stats for the upcoming game.
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News tags: Catherine Carlson | DraftKings | Eagles Stat Showdown | Ezra Kucharz | Lincoln Financial Field | Philadelphia Eagles
Adia has a background in sports writing and strives to provide content that gives the readers accurate information. As a storyteller, she also works hard to create stories that are engaging to the audience. Whenever she’s not writing on sports betting news, she is getting her heart broken by every sports team in Georgia.
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