PlayUp Appoints New CEO, Looks To Tackle US Sports Betting Market

• PlayUp will enter the American market of sports betting giving them access to the over 6.9 million legal sports bettors in the country
• The CEO of the US PlayUp brand will be Dr. Laila Mintas who was previously deputy president of Sportradar.
• PlayUp services should be available for certain states by the end of the year.

NEWARK, N.J. – PlayUp, one of the top Australian sports betting companies, is set to join the ever-growing US sports betting market.

The company has over 300,000 players that wager through the sports betting app in Australia and New Zealand and they are hoping to work with the states that have legalized online betting to add to those markets as well.

After acquiring five sites for sports wagering, the PlayUp sports betting brand has expanded with opportunities to bet on various athletics, horse racing, and fantasy sports.

With access to multiple U.S. states’ jurisdiction, PlayUp will now be offering legal sports betting to the over 6.9 million Americans that place wagers around the country.

“The US is on its way to become the largest legal sports betting market in the world with estimated revenue potential of over $17bn,” said Daniel Simic, PlayUp’s Founder. “PlayUp enters the market to get its piece of the pie. Dr Mintas is a well-established and respected leader in the sports betting world and we are very happy to have her join us.”

Dr. Laila Mintas will be joining PlayUp as the CEO in the US after spending years in sports betting on a global level. Mintas is the former Deputy President of Sportradar, a worldwide sports data company.

The PlayUp sportsbook has not yet launched in the states but many in the industry believe it will be offered in some states by the end of this year.

Bettors in New Jersey, Illinois, Colorado could be the first to receive the PlayUp sports betting sites in the country.

News tags: Australia | Colorado | Illinois | Laila Mintas | New Jersey | PlayUp