PointsBet Seeks Canada Footprint With Redblacks Partnership

PointsBet Canada and the CFL’s Ottawa Redblacks announced an official sports betting partnership agreement ahead of Ontario’s April 4 online sportsbook launch.
The multi-year partnership agreement includes a PointsBet patch on the Redblacks’ game jerseys as well as naming rights to TD Place’s PointsBet Sideline Club.

OTTAWA, Ontario – Less than two weeks before Ontario’s state-regulated online sportsbooks launch on April 4, PointsBet Canada announced an official sports betting partnership with the Canadian Football League’s Ottawa Redblacks and their home stadium, TD Place.

Ottawa Redblacks, PointsBet Reach Partnership Agreement

According to a release by the Redblacks, the multiple-year agreement includes a PointsBet patch on the Redblacks’ game jerseys, as well as naming rights to TD Place’s PointsBet Sideline Club.

While there are not yet plans to install PointsBet betting kiosks in TD Place, it is possible the partnership includes such an expansion in the future.

“It is hard to imagine anything more Canadian than the Canadian Football League (CFL) in Ottawa,” said Scott Vanderwel, CEO of PointsBet Canada. “We are excited to be working with one of the premier franchises in the CFL and can’t wait to bring a new, unrivaled form of entertainment to REDBLACKS fans.”

While the Redblacks’ new partnership establishes PointsBet as the franchise’s official sports betting partner, the Canadian Football League already has an official sports betting partnership in place with BetRegal.

The Redblacks also have a pre-existing partnership with Casino du Lac-Leamy in bordering Gatineau, Quebec.

PointsBet Looking To Gain Crucial Early Market Share Ahead Of Launch

For PointsBet, the partnership is another in a series of moves that could make the company the premier state-regulated sportsbook in Ontario.

Recently, the sportsbook announced partnerships with Alpine Canada, Curling Canada, and the NHL Alumni Association. The Trailer Park Boys, among the most famous Canadian television characters, have also signed a deal to become ambassadors for PointsBet.

These moves will likely serve to establish a large portion of the early market share, which has proved crucial for other jurisdictions.

PointsBet, along with other online sportsbooks in Canada, is finalizing prep ahead of the April launch.

PointsBet was among the earliest applicants for an Ontario online sportsbook license and is ready to launch on Ontario’s legal sports betting industry’s set launch date, April 4.

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Jerad Paparella

Jerad has been a welcomed addition to the LegalSportsBetting.com writing team. Covering topics regarding the expansion of sports betting in the US, Jerad focuses on legislative efforts, bill signings and other methods for sports betting legalization. Finishing his education as a college baseball player, Jerad has first-hand knowledge of competitive sports, paired with years of personal sports betting as well. As a political science major at the University of Central Florida, Jerad covers the political, legal, and legislative aspects of sports gambling without any issues.