Ready For Skee-Ball Betting? Dave & Buster’s Goes Gaming

• Dave & Buster’s, in a partnership with Lucra, will offer adults the ability to bet $5 friendly wagers on arcade game results.
• The company will avoid any local regulatory rules, falling under the concept of social gambling.

DALLAS – Dave & Buster’s, a popular arcade and restaurant chain, is set to introduce a new feature that allows customers to “challenge” friends on arcade games through its mobile app for real money. This move is part of a partnership with Lucra, a gamification software company, aiming to enhance customer engagement and experiences.

The concept is simple yet innovative: customers aged 18 and older can place friendly $5 “wagers” on various arcade games like Hot Shots basketball and Skee-Ball competitions. This feature, expected to roll out in the next few months on the app named “D&B Rewards,” aligns with Dave & Buster’s goal of leveraging technology to elevate its customer experience.

While Lucra’s platform specializes in real-money sports betting, they do not use “bet” or “wager” in explaining how the concept works.

“We use real-money contests or challenges,” said Michael Madding, COO and co-creator of Lucra.

Regardless, these contests or challenges encourage more time and money spent at Dave & Buster’s locations while also avoiding each state’s law on sports betting as well as licensing fees set forth by local regulators.

Dave & Buster’s boasts over 5 million loyalty members, indicating a strong user base for its app. The company anticipates that this betting initiative will further incentivize app downloads and create a fun, friendly atmosphere for customers.

Lucra’s other creator and CEO Dylan Robbins emphasizes the platform’s role in driving user adoption, increasing engagement, and adding new monetization streams for businesses like Dave & Buster’s. With over 50,000 active players on its platform, Lucra reshape the landscape of digital competition.

This move by Dave & Buster’s aligns with the broader trend of gamification and digital engagement in the entertainment industry. As the legal sports betting industry continues to grow globally, innovative platforms like Lucra are reshaping how people interact and compete, mixing online and offline.

News tags: D&B Rewards | Dave & Buster’s | Dylan Robbins | Lucra | Michael Madding | social betting